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Online Business  Tools For Marketers
In order to figure out what tools would be the best to include in a short report, it's important to understand what kinds of tools marketers want,...
Freedom Online  Business
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  Building Links Online to Target Your Offline Biz  
 

You have an offline business, you’ve paid to have your website developed by the pros and now you need to start to get targeted traffic heading your way. If you are like most business owners, you depend on your website to play a role in generating income for your business. For that to happen, you need to have targeted traffic, making its way to your website.

That can take on many forms, one of which is linking. There are two kinds of links - recipricol links and referral links, and both are good for bringing more traffic to your site.

While this might be a different form of marketing, the same principles continue to apply. Whether it’s your offline business or online business the secret to landing clients is in the relationships you build and getting to know people who will learn to trust you. Once they have built that trust factor they are far more likely to become your loyal customers.

Recipricol links can play a role in bringing targeted traffic to your website, but the referral links really hold the power. Recipricol links are the exchange of links. For example, Site A places your link on their site and you place Site A’s link on your site. These hold some relevance in the search engines, especially when they within your industry or relevant. That means they can help you do better in the search engines.

But even more, you are likely to get visitors that have visited the other site find their way to your site through the link. It’s a good form of advertising that has already targeted the traffic because the link clicked was on a related site. According to a recent study, more than 50 percent of Internet surfers have visited websites using a referral link.

Referral links can also be useful.  They also help to bring targeted traffic to your site. Here, another site will place your link on their site. This is a one way link and so the search engines really like this and it can help you place better in the search engines.

In addition, these relevant, referral links can do a great job of bringing targeted traffic to your website. Some companies pay for clicks on referral links that are on another website. You might look at using such a program for your business.

Both recipricol and referral links play a role in helping to bring targeted traffic to your site to help bring customers to your offline business.






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